ICAEW Business Advice Service (BAS)

ICAEW has launched its new Business Advice Service to promote the use of ICAEW Chartered Accountants to businesses.

ICAEW firms who participate in the Business Advice service will offer SMEs and start-ups an initial meeting at no charge to discuss their business needs.

After the initial meeting, you and the SME will decide whether you wish to continue, you may decide to end your association at this point; alternatively, the service may provide you with a valuable introduction to a new client.

Firms participating in the service are identified on icaewfirms.co.uk with this symbol . This will allow users of the site to easily identify which firms are participating in the service.

Why should I register my firm?

Although most firms offer an initial consultation at no charge, many SMEs and start-ups are wary of asking for professional advice in case they are charged from the outset. Under the ICAEW Business Advice Service, it would be made clear that no financial commitment is made by the SME in the first instance. ICAEW believes this will encourage SMEs and start-ups to seek support from ICAEW Chartered Accountants rather than resorting to unqualified alternatives.

In support, ICAEW is launching a new advertising campaign promoting ICAEW Chartered Accountants and promotion of the Business Advice Service will run alongside this. The campaign will be launched nationally in the autumn.

We hope that your firm will agree to participate in the service. If you are interested in registering your office, please fill in the form below. If you would like to register all of your offices, please email eseverino@wilmington.co.uk with this request.

If you have any further questions these may be answered in our faqs or email Nigel Hastilow, ICAEW Regional Director (West Midlands) bas@icaew.com

Create entry

Enhance entry

Join the Business
Advice Service

Join the SME
Funding Advisor Scheme

Please complete all parts of the form marked with an asterisk (*) to make it easier for us to identify your firm.
Email*
Organisation name*
Address line 1*
Address line 2
Town
County
Postcode*
Country
Business Telephone*
Title*
- Your Title*
First name*
Surname*
Are you an ICAEW member?*	Yes No
- ICAEW member number*
Contact job title
Resident partners/ directors You may list all relevant names, or specify if a partner is no longer at the office and if they have left, retired or transferred (ICAEW members only)
Type the letters you see in this picture* This ensures that a person, not an automated program, is creating this email.
Picture	The letters are all lower case.
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Note: By filling in this form your BAS entry will appear on icaewfirms.co.uk with the following symbol The information you provide on this page will be used by ICAEW to communicate with you about your BAS entry. If you would like to know more about the advantages of further enhancing your entry in The Official ICAEW Directory of Firms download our brochure.

Important note for regulated firms: If there is any change to the firm structure – addition or removal of principals, office changes and trading names – that is a permanent change requiring an update on the ICAEW record for your firm, you must inform ICAEW Regulatory Support by email: regulatory.support@icaew.com or call +44 (0)1908 546 302. Any changes made to this form will be used to amend your entry in the Directory of Firms only (online and in print). Audit Registered firms are reminded of Audit Regulation and Guidance 2008 s2.11, and in the case of a firm holding a DPB Licence 2.07(d) of the DPB Handbook, which clearly states that you must notify ICAEW of any of these changes within 10 business days. Please be aware that if you amend the information on this form, it will not be amended on the ICAEW database.